Branding: Jevo
BRIEF This is a branding project I worked on for Jevo - the machine that makes twenty alcoholic jello shots in ten minutes. MY PART As a freelancer, I art directed and designed the brand guidelines document with a team, in order to keep the new branding cohesive across all platforms. I redesigned the logo, but the illustration of the face had already been established and was required to remain part of the logo. TARGET MARKET Bars that cater to young fun-seekers and where cocktails/shots are purchased in high volume (college bars, clubs, strip clubs, music venues, themed entertainment, etc.) BRAND CULTURE - Uninhibited fun. - Electronic dance music/club scene. - High-tech. - Clean and modern.
