Re-branding project for 2nd Street Optical: a retail store changing ownership, name, and getting a visual overhaul. The new identity was meant to transform the store from a ‘mom & pop’ optical store into a fashionable boutique.
I art directed and designed the new logo and business card with the new name Second Street Optique.
- High-end eye wear consumers.
- Brand aficionados.
- Local Long Beach residents.
- Fun and fashion forward.
- Upscale retail.
- Southern California beach culture.