Re-Brand Launch & Event Marketing: James Events

BRIEF #1 Re-Brand launch materials created for James Events. The focus of their re-brand was to take their "party planning business" into more upscale and specialty events. BRIEF #2 Event marketing materials created for James Events’ annual open house, where they showcase their event planning capabilities. This event occurred one month after the re-brand launch, so the materials tied back to the “tearing open” visual theme. MY PART I art directed and designed all of these materials, with some direction from the client. I oversaw final printing and die cuts of the mailers, and worked with a web developer on the landing pages. TARGET MARKET - Companies in Southern California with over 20 employees. - Large non-profits and other fundraisers. - Event planners. BRAND CULTURE - Fun and fresh. - Bright and cheerful. - Professional and trustworthy.

1. Re-Brand Launch
(Teaser Email)
(Launch Announcement Email & Offer Page on Site)
Launch Announcement Mailer
Tri-fold mailer with spot UV gloss. New logo is revealed when the first fold opens.
2. Open House Event Marketing
(Email Invitation & RSVP Page on Site)
Invitation Mailer
Custom created die cut, score and glue - gives the effect of "tearing into" the invite.
Event Directions Download

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