Re-Brand Launch & Event Marketing: James Events
BRIEF #1 Re-Brand launch materials created for James Events. The focus of their re-brand was to take their "party planning business" into more upscale and specialty events. BRIEF #2 Event marketing materials created for James Events’ annual open house, where they showcase their event planning capabilities. This event occurred one month after the re-brand launch, so the materials tied back to the “tearing open” visual theme. MY PART I art directed and designed all of these materials, with some direction from the client. I oversaw final printing and die cuts of the mailers, and worked with a web developer on the landing pages. TARGET MARKET - Companies in Southern California with over 20 employees. - Large non-profits and other fundraisers. - Event planners. BRAND CULTURE - Fun and fresh. - Bright and cheerful. - Professional and trustworthy.
