Bicycle Brand Concept: Viage
BRIEF My team and I designed this lifestyle brand with the mission to create a new category of transportation that will revolutionize travel by introducing a hybrid cycle that uses self-recharging lithium battery combined with human power. MY PART I helped concept the product and target market, along with the deliverables and brand name. I developed the die lines for the slide-out packaging and finalized them for print production. I art directed and designed the mock ups of the store layouts and helped create the other product deliverables. TARGET MARKET - Independent, and forward-thinking individuals. - Young professionals living in urban environment. - Innovators and environmentalists. BRAND CULTURE - Innovation and high quality. - Modern and fashion forward.
