My team and I designed this lifestyle brand with the mission to create a new category of transportation that will revolutionize travel by introducing a hybrid cycle that uses self-recharging lithium battery combined with human power.
I helped concept the product and target market, along with the deliverables and brand name. I developed the die lines for the slide-out packaging and finalized them for print production. I art directed and designed the mock ups of the store layouts and helped create the other product deliverables.
- Independent, and forward-thinking individuals.
- Young professionals living in urban environment.
- Innovators and environmentalists.
- Innovation and high quality.
- Modern and fashion forward.